As a journalist, my career was built on asking questions, uncovering truths, and telling stories that matter. But as the years went by, I found myself living a story I never expected – a tale of ageism. As I approached what some might call ‘later years’, I noticed a shift in how others perceived me. My experience, once celebrated, began to feel like a liability. The opportunities I had worked so hard to earn seemed to dwindle not because of my abilities but because of my age.
This realisation led me to my legacy project, Women of Experience (WOE) – a platform dedicated to championing the value of older women in the workforce. WOE is more than a project; it’s a mission to dismantle stereotypes and prove that age is not a barrier to success but a badge of honour.
The Birth of Women of Experience
WOE was born from a deep frustration with the subtle yet persistent bias that women face as they age. While society celebrates men for their ‘distinguished’ appearance and accumulated wisdom, women are often dismissed as ‘past their prime’. This double standard is pervasive and holding us back – not just as individuals but as a society.
After decades of navigating the fast-paced world of journalism, I know firsthand the incredible advantages that come with experience.
Women like me have weathered challenges, adapted to change, and cultivated resilience. We’ve proven our ability to learn, innovate, and lead. Yet, as the years pass, we’re too often sidelined, judged not on our contributions but on our date of birth.
Breaking down the myths
One of the most damaging misconceptions about older women in the workforce is that we can’t keep up with new technology or trends. Let me tell you – nothing could be further from the truth. I’ve embraced more technological changes in my career than I can count, from the advent of digital media to the rise of AI-driven journalism. I’ve also used transferable skills to move into and excel in my current role in charity whilst spinning plates to remain connected to my passion for words as a freelance writer. Add to this bringing up my children single-handedly. So no – I’m not ready for the potting shed quite yet!
Women of experience are not only capable of adapting to new tools and methodologies but also bring a wealth of perspective from which younger colleagues can benefit. We’ve seen industries evolve and can spot patterns, anticipate challenges, and mentor others in ways that only experience allows.
Another myth is that older women lack the energy or passion to contribute meaningfully. Again, this couldn’t be more wrong. Many of us are more driven than ever. We’ve spent years honing our skills and understanding our fields, and we’re eager to share that knowledge and continue making an impact.
A call for change
The workplace needs to recognise the immense value of women of experience. We bring:
- Life perspective: Years of navigating both professional and personal challenges have equipped us with emotional intelligence and problem-solving skills.
- Proven track records: Decades of dedication and results speak volumes about our capabilities.
- Mentorship potential: Younger colleagues benefit from our insights, advice, and guidance, creating a more collaborative and supportive workplace culture.
- Adaptability: We’ve lived through change and come out stronger, proving that we can thrive in dynamic environments.
Does ageism affect men? Of course, it does, but the impact on women is far more pronounced. Women are judged not just on their skills but also on their appearance, often deemed ‘over the hill’ long before their male counterparts.
This bias is not only unfair -it’s a missed opportunity for employers to leverage an incredible resource.
The path forward
Through Women of Experience, I hope to spark a movement that changes how we view older women in the workplace. It starts with awareness – acknowledging the biases that exist – and continues with action:
- Hiring practices: Employers must evaluate candidates based on their skills and experience, not their age.
- Inclusive policies: Workplaces should create environments where women of all ages feel valued and supported.
- Celebrating diversity: Age diversity should be seen as an asset, not a challenge.
To every woman reading this who has felt overlooked or underestimated: know your worth. You are not ‘past your prime’. You are in your prime – because your prime is every moment you choose to contribute, grow, and inspire.
Let’s redefine what it means to be a woman of experience. Together, we can create a world where age is not a barrier but a bridge to new opportunities.
By Julie Burniston, Teesside Hospice Head of Corporate Development, freelance writer/editor and Goodwill Ambassador 24/25 for Assist Women’s Network
