Bianca Robinson

Assist GA21/22

Bianca Robinson is Assist’s Goodwill Ambassador for 2021/22.
I’m on a mission to inspire business leaders and the public to use their power and influence as a means to create a fairer and more equal society. I am currently CEO of CEO Sleepout UK Charity.

As a New Zealander who has lived in the Tees Valley since 2002, I’ve worked in agencies, radio and press, before becoming Managing Director of Middlesbrough web agency Calm Digital, and later the owner of The Digital Catalyst (digital marketing consultancy). I’ve been a University Lecturer in Digital Marketing for the Masters students at York St John University and the Events Degree students at Newcastle College.

I’m driven by the urgent need for social justice change for a more equitable society and being a great role model for my twin daughters by championing women at every opportunity! Environmentally aware, beach cleans to rid Saltburn beach of plastic waste. I love travelling, music festivals and camping, taking my guitar with me wherever I go. I’m also a keen skier and snowboarder who has spent a season in Colorado, USA, before moving to London via New York in 1997, and Edinburgh where I lived from 1988 to 1999 before heading back to New Zealand to welcome the twins into the world.

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