myASSIST: Build Back Better – Rethink Marketing & Sales

myASSIST: Build Back Better – Rethink Marketing & Sales Blog Image

May 19


10:00 am - 11:30 am

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Assist Women's Network

myASSIST: Build Back Better – Rethink Marketing & Sales

For May’s MyASSIST we have Ellie & Jess sharing their expertise and experience to help you with your marketing and sales in your business as we emerge from lockdown.

A little bit about Ellie

Ellie Rees is the founder of Collab Media, a 24/7 Social Media Consultancy based in the heart of Teesside. Ellie has over 6 years’ experience in marketing and specialises in Social Media Digital Marketing.

Collab Media has built a loyal established customer base from across the North East, helping over 50 independent businesses with their social media needs.

Ellie additionally established Women in Collaboration in 2018. WIC is a networking event for women in business. The business hosts monthly evening networking events which are free are held in a laid-back environment in a different venue every month across Teesside. (Pre Covid)

A little bit about Jess

Jessica Williams is a Non-Executive Director, Entrepreneur, Managing Director, Board Member and Mentor.

Jessica founded Just Williams in 2015 and Just Williams Sales Academy in 2019 winning various business awards along the way. Her specialisms lie in sales, marketing, customer engagement, ESG and business diversification.Since completing her MBA Jessica was appointed as a NED to Darlington Building Society, sits on the Teesside University Business School Board, also Tees Valley Combined Authority Business Engagement Board and is an Investment Panel Board Member to Advance Northumberland’s Growth Fund. Jess is also Chair of our Strategic Board as we work on and think about the long-term plans for Assist and Tees Valley women.

You will learn…

Ellie is to put the social back into social media.

Collaboration: Networking is important to help businesses grow, in terms of online, collaborations can help expand your audience and reach. One main reason to collaborate is to introduce your business to a whole new set of people. Social media is all about collaboration whether that be working with social influencers, bloggers, other local businesses, events etc. Find out how to get the most out of your online collaboration’s, how to pitch for collaborations and how to cross-promote with another brand.

Engagement: Social media has become a fundamental platform to increase brand awareness and create a strong business presence. The meaning of the word ‘social’ itself suggests there is a conversational element and is part of a two-way process. Social media engagement is the new marketing tool all businesses need to buy into.

Content: Quality content is key, social media content is an integral part of any marketing strategy. We’ll be looking into the 5 key objectives of any piece of content. By focusing on sharing quality content, a business can achieve much greater things.

Video: Video is the best type of content to help you engage, entertain and inform your audience. From video posts, live streams, IGTV, YouTube, Instagram Stories and more. This section will be a mini masterclass on how to use video more effectively in your marketing strategy.

You will take away…

The start of some ideas for your marketing and sales plan, Ellie, Jess and your breakout room Assist’ers will all help get you on the right track as you lay some foundations to take back to your desk for you then put in to action and build on them.

What do you need to do now…

Ellie, Jess and the Assist Team are looking forward to welcoming you in May

Book your zoom window! Get your ticket now…

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